Coursera – Brand Management: Aligning Business, Brand And Behavior 2022

Description

Brand Management: Aligning Business, Brand, and Behavior is a training course on brand management and brand and business synchronization published by Coursera Academy. This training course was prepared by Professor Nader Tavasli, who is one of the senior professors of the London Business School. Professor Tausli is against all branding and traditional business methods.

In traditional methods, the brand is considered as a visual representation of the business and has no other function. In new business approaches, the brand is considered as a user experience that a customer experiences in all processes and interactions with a company. This training course is completely practical and will introduce you to the process of developing and building a brand from zero to one hundred.

What you will learn in the Brand Management: Aligning Business, Brand and Behavior training course:

Sensitive moments and interactions with customers
Ways to shape a company’s brand through improving and enriching the user experience in all company processes
Brand building through an enterprise-wide perspective
Extensive branding in multiple and multi-brand companies
Development and expansion of the brand in different cultures, countries, and societies
Measuring brand health
Business name of the company
Brand marketing
Brand management
Brand Identity
And …

Course details

Publisher: Coursera
Instructor: Nader Tavassoli
Language: English
Provider institution/university: University of London (University of London) and London Business School (London Business School)
Training level: Introductory
Number of training weeks: 5
Duration of training: 17 hours

Headlines of this course

Week 1

Brand Purpose & Experience

Week 2

Brand Design & Delivery

Week 3

Brand Leadership and Alignment

Week 4

Brand Practices & Engagement

Week 5

Brand Metrics & Returns

Course prerequisites

What background knowledge is necessary?

None

Course images

Installation guide

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English subtitle

Quality: 720p

Coursera – Brand Management: Aligning Business, Brand and Behavior 2022

Description